The City of St. Petersburg celebrates inclusivity and diversity all year round. In honor of Pride month and with the help of St. Pete's Marketing Department, Sherrish Long and I created this campaign to encourage others to express love and support for our LGBTQ+ community by spreading kindness and positivity - and sharing stories of strength, love, and empowerment. The letters could be different things: a personal story, words of encouragement to a stranger, or a message explaining why celebrating Pride month and our LGBTQ+ community is important. After writing a note people were encouraged to tag @StPeteFL for a chance to be featured on their page and have their letter be reproduced and distributed in theannual St. Pete Pride Parade. Each of the 11 participating locations were supplied with a display, a stack of cards, and a handful of writing tools to kick start the creativity.
“Letters of Love” is a trademark of the City of St. Petersburg. All photographs owned by and used with the permission of the City of St. Petersburg.