"St. Pete Strong" is an impactful and vibrant branding campaign that captures the resilient, dynamic spirit of St. Petersburg, Florida. The campaign emerged as a symbol of the city’s strength, unity, and recovery, particularly in the aftermath of challenges such as natural disasters or social crises. The phrase "St. Pete Strong" conveys a message of solidarity and pride, celebrating the people, culture, and values that define this coastal Sunshine City.
The branding incorporates a modern, bold aesthetic that reflects the city's blend of strength and unity, with a focus on communication, innovation, and a commitment to community safety.
“St. Pete Strong” is a trademark of the City of St. Petersburg.
