ALL CAPS is a poster design exhibition created to promote St. Pete's talented design community and celebrate our city's artistic culture. For the inaugural first year, 14 local designers created a unique poster design based on the year's theme "Designer's Cut," a reinterpretation of some of the most classic films through the lens of 2020.
In addition to the numerous print and social goodies that were designed to advertise the show, we created a website to generate hype and display all of the artwork that was shown post-show. Each designer's personal portfolio/website was linked to their work in an effort to give them additional exposure as creatives in our community. Sales went live immediately at the start of the show and were live for one week following.