Pride Passport is a local initiative that benefits the LGBTQ+ Community while celebrating St. Pete’s bars and restaurants that make the city special. For the inaugural year, we had 12 participating locations craft a specialty Pride cocktail with the promise to donate a portion of the proceeds to a local LGBTQ+ charity. Participants received a pocket-sized Pride Passport for documentation on their boozy journey across the Sunshine City.
Cheers to the Queers
To craft the most authentic experience for participants, I reached out to bar owners and had them send me a picture of their cocktail, with a name and description to top it off. From there, I created custom cocktail illustrations to display throughout the passport. As an added incentive, participants who sipped their way through St. Pete received a commemorative Pride Passport t-shirt and a cocktail glass.