Chelsea Scott came to Hype Group with an established, best-selling product line on HSN. TRUHAIR launched in 2012 to an overwhelming response and sold out its entire product line, bringing in a record-breaking $1 million in sales on their first visit.
A fantastic product like TRUHAIR needed a brand to match it. I helped spearhead the refresh of the existing hair care line by creating new package designs that would eventually evolve TRUHAIR into what it is today.
GD USA Award Winner
Project created at Hype Group.